'Why' is the new video from Corey Rich Productions to mark the release of the new Nikon D4. Corey and his team follow Rebecca Rusch, Dane Jackson and Alex Honnold as they go about their daily routine - mountain biking, kayaking and climbing. The video focuses on why these three athletes do the things they do for a living with clips of incredible kayaking/cycling/climbing mixed in with interviews with the three. A beautifully made video for 7 1/2 minutes of relaxation this weekend. Living a life of adventure looks pretty dam fun!