I was keen to try out the hoody as soon as it arrived, both wearing it around the house and out and about in the outdoors. The material was immediately very soft, it has remained so after washing too. The design is nicely done and isn't too 'in your face', the fit is very comfortable. My only concern is the size of the hood - it's absolutely massive, you'd happily fit a few people's heads in here! Saying that...it is nice and cosy and the hoody hasn't failed to keep me warm yet. It is very heavy weight; perfect for the winter but when it comes to the Summer and there is a bit of a chill I'd prefer something slightly thinner.
Overall I was very impressed, whether the brand catches on depends on the outdoors market - companies such as The North Face sell similar hoodies that are good looking, many people may prefer to go for one of them. If, however, you're looking for something well made, different from everyone else in the outdoors and want to look good I couldn't recommend Stone Monkey more highly. Fashion has needed to hit the outdoors world for a while; Stone Monkey is joining the joining the fight for casual fashionable clothing for the outdoors; thanks Stone Monkey!